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Service

Advertising Measurement

Measure the recall, branding, engagement and action from your campaigns, then see how your ads measure up against others in your industry.

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Beloved and trusted by

Logos of brands and media companies that work with RAM, including ABC, AT&T, Acura, Cisco, CBS, Cint, Google and ING

Who we help

Helping brands, advertisers, agencies and media owners

Gather timely feedback on commercials and content to help you optimize your message and improve future campaigns. Our measurement capabilities aren't limited to just live campaigns — see how your target audience reacts to new campaign ideas, storyboards, taglines or logos as well.

We test content on broadcast, mobile, online and any other platforms that are a priority for your business. All our metrics can be measured against more than 40 socio-demographic variables.

We help brands, advertisers, agencies and media owners answer questions like:

  • Did my target audience see the commercial or message?
  • Is the brand as familiar as it should be?
  • Did the target group understand my communication?
  • And most importantly, did the target audience take action?
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Client voices

What our clients say

“RAM has been a game-changer for us in helping capture new business and incremental revenue.”

Morgan GallionSALES MANAGER | CBS BOSTON
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Outcomes

What our customers are learning

Overall performance

The call to action for a specific newspaper advertisement is above average for the category, and should be carried over to other campaign elements. Learn which elements of your campaigns are working, so you can leverage that success in other areas.

Areas of opportunity

Broadcast commercials for an HVAC company have high recall and an engaging message, but few viewers have heard of the brand before today. Stronger branding, sponsorships and an awareness focus are needed for this client.

Customize your reach

The target audience for a legal client prefers a new campaign approach over the current creative, because it differentiates the company from other legal advertising. Compare creative versions for your clients, so you can provide effective recommendations backed by data.

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Questions

Frequently asked questions

How do I know if my results are good?

We consistently utilize a best-in-class questionnaire to measure ad effectiveness, so all results are compared against our database of interviews. This clearly points out areas of strength, as well as areas of opportunity in your campaign.

How do you find my readers, viewers and listeners?

We can create a custom panel of your readers, listeners or viewers recruited from your internal databases, or we can utilise our panel partnerships to target any group or geography.

What if my campaign hasn't started yet?

Your ad can be currently running in-market, or it can be a storyboard or mock-up still under consideration. We can also test taglines, logos and other creative concepts.

Your brand, our expertise. Always in sync.

See how your campaigns are landing, and what to change before the next one runs.

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