For advertisers & agencies
Understand how your campaign influenced consumers, identify where it performed strongest, and use those insights to make smarter media and creative decisions.
Service
Prove Your Advertising Works
RAM's Brand Lift solutions help brands, agencies and media partners understand the true impact of their campaigns — measuring how advertising influences awareness, perception, consideration and other key brand outcomes.
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RAM Brand Lift
Measure the impact. Understand what worked. Know what to do next.
RAM Brand Lift measures how advertising changes consumer awareness, perception, consideration, intent and action, providing clear independent evidence of campaign performance. Whether your campaign runs across broadcast, streaming audio, podcasts, CTV, digital, social, print or several channels at once, RAM shows you the true impact of your advertising.
What we measure
Go beyond impressions, clicks and delivery metrics
RAM measures what matters most: how your advertising actually influences consumers.
Awareness
Recognition of the brand
Ad Recall
Recall of the advertising
Perception
Attitudes toward the brand
Consideration
Likelihood to consider the brand
Intent
Likelihood to use
Action
Actions taken after exposure
Study design
Flexible measurement, built around your campaign
Every campaign is different. RAM Brand Lift studies are designed around your objectives, audience, media strategy and available campaign data.
Exposed vs. control
Compare consumers exposed to the campaign with a matched control audience to identify measurable lift.
Pre / post measurement
Understand how key brand metrics change from before the campaign to after exposure.
Pre / mid / post tracking
Measure performance throughout the campaign and see how brand impact develops over time.
Cross-media
One solution. Every media channel.
Measure individual channels or understand the combined impact of a cross-media campaign.
RAM provides a holistic view of campaign effectiveness, helping brands, agencies and media companies understand not only whether advertising worked, but where it worked best.
Channels covered
Every channel your campaign runs on
Broadcast TV · Radio · Streaming Audio · Podcasts · CTV · Digital · Social · Print · Cross-media
Optimize your reach
24 hour response
Capitalize on your brand
Speed up your results
Improve your business
Global reach
Powerful research. Global reach.
RAM combines advanced research technology with access to a global network of more than 100 million research panelists, reaching audiences across markets, demographics, industries and specialized consumer segments. From broad consumer campaigns to hard-to-reach audiences, we provide the sample, technology, expertise and analysis needed to deliver reliable results.
Applied insight
From data to decisions
A Brand Lift study shouldn't end with a collection of numbers.
RAM turns campaign data into clear, actionable insights that help you.
- Prove advertising effectiveness
- Identify statistically significant lift
- Understand which brand metrics moved
- Discover opportunities for improvement
- Optimise future campaigns
- Strengthen advertiser confidence and demonstrate ROI
- Build a stronger story for renewals and future investment
Who it's for
Built for advertisers, agencies and media companies
For media companies
Turn campaign performance into a sales story. Give advertisers independent proof that your media delivers results, so you can demonstrate value, support renewals and open up incremental revenue.
Closing statement
Measure more than exposure. Measure impact.
Your campaign created impressions. Now prove what those impressions accomplished.
Your brand, our expertise. Always in sync.
Prove what your advertising moved — awareness, perception, consideration and action.
