Competitive Intel
Who do your customers think is your main competitor? Learn which competitors in your marketplace consumers compare your brand to most often, and visualise how your brand compares on awareness, consideration and loyalty.
Service
Brand Reach
Reaching the right audience matters as much as maximizing impressions. RAM's Brand Reach solutions verify whether your campaign is connecting with the audiences that matter most — helping brands, agencies and media partners improve efficiency and campaign performance.
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Why it matters
Smarter audience intelligence across every channel
Today's campaigns span multiple channels, including broadcast, streaming, CTV, digital, audio, social and programmatic media. As media strategies become more sophisticated, advertisers need deeper audience intelligence than traditional demographic reporting alone.
RAM combines advanced research methodologies, audience measurement and AI-powered analytics to validate campaign reach among custom target audiences based on behaviours, attitudes, interests and purchase intent. Our solutions show who your campaign reached, how effectively it engaged them, and where the opportunities to improve media performance sit.
Our Brand Reach insights help you:
- Validate that your campaign reached the intended target audience
- Measure audience reach across channels, media partners and campaign tactics
- Evaluate reach beyond traditional demographic metrics
- Identify opportunities to improve targeting and reduce media waste
- Optimize media investments to maximize campaign efficiency and ROI
- Demonstrate the value of your media strategy with research-backed insights
Partnership
Your MVP: Most Valuable Partner
We support your entire organization, acting as an extension of your team to provide start-to-finish support, engaging presentations and valuable recommendations. Whether we help you with a one-time project or a partnership that lasts for years, we take pride in tailoring solutions to meet the needs of your business.
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Outcomes
What our customers are learning
Market Impact
See the impact of a campaign on your brand's strategic goals, or the change in brand positioning over time. By testing both before and after a campaign you can see the lift attributed to it, plus other valuable insights for future efforts.
Opportunities
What needs to change in your messaging to differentiate the brand from competitors? A simple visual demonstrates which competitors are most similar to your brand, so you can make recommendations that set it apart.
Questions
Frequently asked questions
What metrics do you use for Brand Lift Measurement?
Several brand descriptors or attributes can be used, and they are customizable to your industry and market. Most often we work with purchase-funnel metrics such as Awareness, Familiarity, Consideration and Action.
How frequently should I conduct a Brand Lift Measurement study?
We recommend tracking at least once per year, and we often conduct brand lift studies immediately before and after significant campaigns.
How can Brand Lift Measurement impact my business?
Localized, industry-specific brand maps make excellent sales tools for media sales representatives. Showing local businesses where their brand sits against competitors demonstrates the need for effective, targeted advertising.
Your brand, our expertise. Always in sync.
Tell us what you need to know and we will show you exactly how we measure it.
