Audience Satisfaction
Measure audience satisfaction with news, programming and content.
Service
Content & Media Intelligence
Great content builds audiences, strengthens loyalty and drives long-term growth. RAM helps media organizations understand what audiences value most, how content is performing, and where the opportunities to increase engagement sit across every platform.
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Our approach
Research that helps content perform
With decades of experience working with broadcasters, publishers, audio companies, streaming platforms and digital media organizations, RAM delivers actionable audience intelligence that helps media companies make smarter programming, talent, content and marketing decisions — based on real audience insight, not assumptions.
Capabilities
What we measure
Content Demand
Identify the stories, topics, formats and content that audiences want more of.
Talent Evaluation
Evaluate on-air talent, hosts, journalists and writers on audience appeal, credibility and connection.
Talent Hiring
Support hiring and placement by understanding how segments connect with current and prospective personalities.
Media Consumption
Understand consumption and engagement across broadcast, streaming, digital, audio, social and mobile.
Campaign Optimization
Optimize programming, promotional campaigns, messaging and creative execution.
Competitive Benchmarking
Benchmark your brand, content and talent against competitors and find room to differentiate.
Loyalty Drivers
Uncover the drivers of loyalty, tune-in, subscriptions and engagement, and spot emerging growth.
Media expertise
Deep industry experience
With years of experience in the media industry, we are poised to help media companies optimize their content.
Measure all the moving pieces that make your viewers loyal:
- Satisfaction with coverage, and interest in new story ideas
- Engagement with on-air talent or writers
- News consumption habits throughout the day
- Promo testing and optimization
- Who does it best? — versus other news sources in your market
Outcomes
What our customers are learning
Talent Reviews
What do viewers think of new talent options in hiring decisions? Our talent measurement studies let your viewers weigh in on the newscasters and journalists they connect with most, and you can go deeper to see which demographics connect with talent differently.
Who does it best?
When comparing your station to others, which specific areas of weakness should you improve? Compare news sources in your local market to learn where audiences turn for specific topics. Knowing where your station ranks lets you set achievable goals that move the needle.
Coverage Preferences
What are the most important coverage areas for a new morning show launch? Are your viewers and readers getting the content they want? Make better decisions about your content and tailor it to specific target audiences.
Questions
Frequently asked questions
Do you only measure the opinion of current viewers?
While we often create custom viewer panels for our clients, we can always learn from non-viewers through our panel partnerships as well.
What type of questions can I ask?
We have a full range of qualitative and quantitative capabilities, so you receive both data and verbatim responses that add colour to the results.
What media examples can I include in a survey?
In our surveys respondents can react to images, videos and sound bites, so you can learn about specific talent, segments or visuals.
Your brand, our expertise. Always in sync.
Know what your audience values, and make programming decisions on evidence rather than instinct.
