Competitive Intel
Who do your customers think is your main competitor? Learn which competitors in your marketplace consumers compare your brand to most often, and visualize how your brand compares on awareness, consideration and loyalty.
Service
Brand Map
A Brand Map is a powerful visual representation of how consumers perceive your brand relative to your competitors. By analyzing key brand attributes it reveals your competitive position, highlights what differentiates your brand, and identifies opportunities to strengthen market perception.
Book a demoBeloved and trusted by
Why it matters
The power of brand mapping
Rather than looking at individual metrics in isolation, a Brand Map provides a holistic view of the competitive landscape — showing where brands are closely aligned, where they stand apart, and how consumer perceptions evolve over time.
By transforming complex research into an intuitive visual framework, RAM's Brand Maps help brands make smarter marketing, positioning and business decisions with confidence.
Brand Maps help organizations:
- Visualize their competitive position in the marketplace
- Understand how customers perceive their brand versus competitors
- Identify the attributes that drive differentiation and preference
- Discover strengths to leverage and weaknesses to address
- Track changes in brand perception over time
- Identify whitespace opportunities for growth and innovation
- Develop strategies that strengthen brand equity and competitive advantage
Our solution
Our Brand Map solution
Our Brand Positioning Matrix solution is a visual display of data that shows your customers, or potential customers, how their target audience perceives their brand relative to the competition.
Brand maps provide information that can be used to:
- Identify the perceptions of your individual brand
- Identify the closest competitor
- Identify the biggest differentiating factor
- Identify the extent of negative as well as positive associations
- Understand how individual brands compare to the competition
Outcomes
What our customers are learning
Market Impact
See the impact of a campaign on your brand's strategic goals, or the change in brand positioning over time. By testing both before and after a campaign, you can see the lift attributed to it, as well as other valuable insights for future efforts.
Opportunities
What changes need to be made to your messaging in order to differentiate the brand from competitors? Through our brand map solutions, a simple visual demonstrates which competitors are most similar to your brand, so you can make recommendations that set it apart.
Client voices
What our clients say
RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. It’s a great differentiator for our sales team in a highly competitive environment. The insights from RAM provide us with proof to our clients how seriously invested we are in their success.
Questions
Frequently asked questions
What metrics do you use for Brand Lift Measurement?
Several brand descriptors or attributes can be used, and they are customizable to your industry and market. Most often we think in terms of purchase-funnel metrics such as Awareness, Familiarity, Consideration and Action.
How frequently should I conduct a Brand Lift Measurement study?
We recommend tracking at least once per year, and we often conduct brand lift studies before and after significant campaigns.
How can Brand Lift Measurement impact my business?
Localized, industry-specific brand maps make excellent sales tools for media sales representatives. Showing local businesses where their brand sits against competitors demonstrates the need for effective, targeted advertising.
Your brand, our expertise. Always in sync.
See exactly where your brand sits against the competition, and where the room to move is.
