Customer Insights

Nothing drives business growth like capitalizing on your customers’ unmet needs. With RAM Market Insights, you can discover the highest priorities of local consumers, the size of their market, their average spending power, and the intel you need to meet and exceed their expectations. Here are some practical ways those insights can help you reach business goals:

RAM’s market-leading research gives you the power to answer critical questions that unlock your business growth. Which markets are worth prioritizing? What products or advertisements will resonate in that market? How does your offering compare to competitors? With a clearer picture of your target markets, you can strategically focus your marketing, sales, and product development to optimize customer experiences and build loyalty that lasts. You can identify and act on growth opportunities with confidence.

One size does not fit all when it comes to consumer marketing research. When you work with RAM, we make it our first priority to understand your unique business. We get up to speed quickly on your existing systems and technology and develop curated research that prioritizes the insights that matter most to you. While many research companies scrounge up the same cut-and-paste data that they might give your competitors, RAM takes pride in tailor-fit solutions without sacrificing on cost or speed.

Every business is looking for ways to beat their competitors and earn their customers’ loyalty. Adjusting prices, adding features, and enhancing the customer experience are common tactics. Testing out these changes with our panels can give you valuable knowledge, but we also specialize in an under-utilized tactic: brand tracking and measurement. By learning what customers in your local, regional, or global market like and dislike about your brand vs your competitors, you can focus on leveraging your strengths and shoring up your weaknesses in the race for customer loyalty. Brand tracking provides powerful, actionable insights for your business. And no one does it better than RAM.