About RAM Market Research

RAM is a global data, insights, and consulting agency founded in 2002 in Stockholm (European HQ), Sweden. Since 2008, our North American HQ is based out of Denver, Colorado. RAM is a leading global consulting agency assisting companies with market research and analysis. We offer a full range of qualitative and quantitative solutions and pride ourselves on having the largest advertising performance reference database to support media measurement.

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71 Million +
Interviews Conducted
220,000 +
Campaigns Measured
15 Million
International Panel Members
10,000 +
Brands Analyzed

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How are we Different

Faster

Our small team of specialized experts delivers results much faster than large, impersonal research corporations.

More Transparent

Data and statistical analysis are necessarily robust. But they don’t have to be complicated and unclear. We take pride in producing research that makes actionable information straightforward and transparent.

More Localized and Customized

Everything we do is tailored to your unique business. We take attention to detail seriously and provide strategic solutions for your localized market with customized insights. Whether your needs are hyper local or global - we have the panels that can inform your business decisions.

Readily Available with Expert Support

While many research companies simply deliver a report and leave you to make sense of it, RAM is an ongoing partner who is deeply invested in seeing you reach your goals. We schedule regular meetings to support your team and recommend tactics to optimize performance. Every member of our insights team has more than 10 years of experience in the industry — so you canfeel confident we know what gets results.

What people say about us

Jay - Nexstar Media Group

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. It’s a great differentiator for our sales team in a highly competitive environment. The insights from RAM provides us with proof to our clients how seriously invested we are in their success.”

Jenny - RealWorld Marketing

"We recently partnered up with RAM in evaluation of our TV creative. I highly recommend partnering up with this group! The information we received back was invaluable. We were able to gather the intel, apply it to our creative to adjust and create messaging that resonated in the community that we were serving. They are professional, spot on and are quick to respond to any of your needs in evaluating any type of asset or creative needed. We will most certainly continue to partner up with the group."

Allyson - CBS

"I have to say that RAM’s qualitative data sells itself and the clients are always engaged. This may be the best sales tool we have and I hope that we continue to be able to utilize this resource for a long time to come. Great feedback and we’ve got next steps project so that we can do a creative test next. Thanks!"

Shelly

“RAM has been a wonderful partner to work with to focus on consumer insights. Each project is met with a collaborative, strategic approach and timely execution. RAM excels at providing actionable data, presented in a way that is easy to implement across our organization. Thank you, the entire RAM team.”

Jeannie - International Sportsmen’s Expos

“Wow!!! This is tremendous information, and I must say, your format is outstanding! Thank you for sorting this data in such a clean, clear way and providing this feedback. It is all very helpful. I love it!”

Aaron - CBS

“ The RAM solution gives myself and the sales team research and analysis to prove what works best for our clients. It’s a high-level business intelligence that our clients see as powerful and relevant and it is a powerful differentiator for the sales team.”

Kimberly - Nexstar Media Group

“Thanks for everything! Having this study turn out so well is a shining star for us with this client right now. It is great information on the market and her competition, and it gives the creative production company great insight on the commercials.”

Debra, AE | KDKA

"The client was very impressed with the RAM Research data we provided which lead directly to a 12% increase in our annual budget."

Joe - CBS

"Based on the RAM research, PDC Energy decided to continue the Future Leaders program through the 2018-2019 school year to a value of $110,000."

Maria & Christine, AE | CBS

"RAM research study helped us secure a $215,000 sponsorship renewal from The Law Firm of Ashton & Price."

Take one minute to learn how RAM turns data into revenue.

Having more data doesn’t drive revenue, but having a partner that can shape data and customer insights into actionable recommendations will move the needle.  Our partners consistently receive a positive ROI from our insights, and more importantly, our partnership.

Office Locations

Phoenix, AZ

Regional Office

Denver, CO

US Headquarters

Orlando, FL

Regional Office

Edinburgh

Regional Office

London

Regional Office

Frankfurt

Regional Office

Oslo

Regional Office

Stockholm

HQ Europe

Helsinki

Regional Office

New York City, NY

Regional Office

Birmingham, AL

Regional Office

Leadership Team

Staffan Hulten

Staffan Hulten

Group CEO
Janette Lukan

Janette Lukan

Vice President of Research | North America
Ola Tornerud

Ola Tornerud

CCO, Americas

Mikael Karlsson

CMO, Americas
Rob Lee

Rob Lee

Finance, CFO, Americas

Customer Success Stories

Determining the Drivers to Purchase

The challenge

Our process

The outcome

A provider of 500+ senior living facilities in the United States wanted to make their marketing more data-driven and effective. Their specific goal was to determine what key messages are most likely to drive their target audience to take action – make a phone call, fill out a web form, or visit a facility.

Thirty statements were evaluated. RAM Americas used a Maximum Differential analysis to determine the statements most preferred and least preferred by the client’s audience.
Respondents were shown 12 sets of 5 statements and asked toselect the option that is most likely to drive action and is least likely to drive action among each set. We focused on a specific audience withmultiple demographic requirements. We were able to pinpoint certain demographic targets, like those considering moving into a facility within aparticular time frame, age, aware of or in the market for senior living, etc.

RAM Americas was able to identify the top drivers as well as the combination of drivers that are most effective. RAM was also able to make specific recommendations among specific target groups for specialized materials.

The challenge

A provider of 500+ senior living facilities in the United States wanted to make their marketing more data-driven and effective. Their specific goal was to determine what key messages are most likely to drive their target audience to take action – make a phone call, fill out a web form, or visit a facility.

Our process

Thirty statements were evaluated. RAM Americas used a Maximum Differential analysis to determine the statements most preferred and least preferred by the client’s audience.
Respondents were shown 12 sets of 5 statements and asked toselect the option that is most likely to drive action and is least likely to drive action among each set. We focused on a specific audience withmultiple demographic requirements. We were able to pinpoint certain demographic targets, like those considering moving into a facility within aparticular time frame, age, aware of or in the market for senior living, etc.

The outcome

RAM Americas was able to identify the top drivers as well as the combination of drivers that are most effective. RAM was also able to make specific recommendations among specific target groups for specialized materials.

Demonstrating the value of TV advertising

The challenge

Our process

The outcome

A local television station was partnering with a worldrenowned rehabilitation hospital specializing in the neurorehabilitation and research of patients with spinal cord injury and brain injury.  They wanted to increase awareness of the facility via important PSAs as well as educating viewers on potential dangers in everyday life.

During the course of 2020 RAM evaluated 8 PSA’s and commercials. We also gauged brand awareness pre and post campaign to determine the lift of their campaign on a local television station.

This study provided empirical evidence for the value of a television marketing campaign highlighting the link between taking safety precautions in everyday activities (driving, skiing, biking, etc.) to reduce the health risks from accidental injuries. Awareness rose significantly among women, adults 55+ and past week viewers, which resulted in increased spend on the local station.

The challenge

A local television station was partnering with a worldrenowned rehabilitation hospital specializing in the neurorehabilitation and research of patients with spinal cord injury and brain injury.  They wanted to increase awareness of the facility via important PSAs as well as educating viewers on potential dangers in everyday life.

Our process

During the course of 2020 RAM evaluated 8 PSA’s and commercials. We also gauged brand awareness pre and post campaign to determine the lift of their campaign on a local television station.

The outcome

This study provided empirical evidence for the value of a television marketing campaign highlighting the link between taking safety precautions in everyday activities (driving, skiing, biking, etc.) to reduce the health risks from accidental injuries. Awareness rose significantly among women, adults 55+ and past week viewers, which resulted in increased spend on the local station.

Securing New Business

The challenge

Our process

The outcome

A local television station was seeking to gain new business from a metro-area auto dealership.  The dealership had never advertised on television, but had recently undergone a multi-million-dollar dealership renovation.

RAM conducted a pre-campaign survey,which illuminate the low brand awareness in theDMA. Viewers also gave valuable feedback onthe dealerships creative, which was liked, but did noteducate viewers as to why they should travel fartherto the dealership when there are other dealershipsnearby.

By leveraging RAM Research, the televison station was able to secure the dealership's first ever broadcast television deal.  The dealership also made creative adjustments recommended by the station.

The challenge

A local television station was seeking to gain new business from a metro-area auto dealership.  The dealership had never advertised on television, but had recentlyunderwent a multi-million-dollar dealership renovation.

Our process

RAM conducted a pre-campaign survey,which illuminate the low brand awareness in theDMA. Viewers also gave valuable feedback onthe dealerships creative, which was liked, but did noteducate viewers as to why they should travel fartherto the dealership when there are other dealershipsnearby.

The outcome

By leveraging RAM Research, the televison station was able to secure the dealership's first ever broadcast television deal.  The dealership also made creative adjustments recommended by the station.

Growing Partnerships

The challenge

Our process

The outcome

A local TV station was seeking to grow advertising revenue from a state agency responsible for the operation ofstate prison and parole systems.  This agency  had experienced a deficient of Correctional Officers for several years and was wanting to launch a recruitment campaign.

A custom study showcased perceptions of the Criminal Justice Industry as a whole to help the state better understand the target's mindset.  Also, a new commercial was developed by a local TV station's creative team to address the mindset presented in the custom study.  An A/B test was conducted to confirm the new creative version was most appealing to the audience.

The state agency changed their commercial creative to the new version and also placed additional purchase orders for the local TV station due to the marketing expertise offered by the partnership of the local station and RAM.

The challenge

A local TV station was seeking to grow advertising revenue from a state agency responsible for the operation ofstate prison and parole systems.  This agency  had experienced a deficient of Correctional Officers for several years and was wanting to launch a recruitment campaign.

Our process

A custom study showcased perceptions of the Criminal Justice Industry as a whole to help the state better understand the target's mindset.  Also, a new commercial was developed by a local TV station's creative team to address the mindset presented in the custom study.  An A/B test was conducted to confirm the new creative version was most appealing to the audience.

The outcome

The state agency changed their commercial creative to the new version and also placed additional purchase orders for the local TV station due to the marketing expertise offered by the partnership of the local station and RAM.

Helping Advertisers reach their goals

The challenge

Our process

The outcome

A local television station wanted to present a comprehensive marketing plan to a regional fencing company.  The company had a goal of 30% revenue growth each month.

In order to create a marketing plan to resonate, cut through the noise and drive results, the station leveraged RAM to better understand local home improvement plans.  The results showed significant opportunity among TV viewers.

In presenting the results as part of our overall recommendation, the ownercommented, “I’ve never been presented a more comprehensiveanalysis of the market and my business’ opportunity. I look forwardto working with this group.”
The TV station secured a $300,000 annual package which includes a brandingcampaign distributed via broadcast, digital, and OTT advertising.

The challenge

A local television station wanted to present a comprehensive marketing plan to a regional fencing company.  The company had a goal of 30% revenue growth each month.

Our process

In order to create a marketing plan to resonate, cut through the noise and drive results, the station leveraged RAM to better understand local home improvement plans.  The results showed significant opportunity among TV viewers.

The outcome

In presenting the results as part of our overall recommendation, the ownercommented, “I’ve never been presented a more comprehensiveanalysis of the market and my business’ opportunity. I look forwardto working with this group.”
The TV station secured a $300,000 annual package which includes a brandingcampaign distributed via broadcast, digital, and OTT advertising.

Ensuring Renewals

The challenge

Our process

The outcome

A local retailer was the first to book when presented with a new OTT and digital sponsorship opportunity. The challenge came when it came time to renew the sponorship.

RAM tested the recall of the sponsorhip on the local station as well as testing the creative used in the sponsorship.  The results confirmed the sponsorship was an excellent branding tool, as the study showed viewers found it easy to identiify the retailer as  a sponsor of the program.

All in all, RAM’s Creative & ponsorship Evaluation helpedsecure a renewal and allowedthe station representative to showcase the additional resources available.

The challenge

A local retailer was the first to book when presented with a new OTT and digital sponsorship opportunity. The challenge came when it came time to renew the sponorship.

Our process

RAM tested the recall of the sponsorhip on the local station as well as testing the creative used in the sponsorship.  The results confirmed the sponsorship was an excellent branding tool, as the study showed viewers found it easy to identiify the retailer as  a sponsor of the program.

The outcome

All in all, RAM’s Creative & ponsorship Evaluation helpedsecure a renewal and allowedthe station representative to showcase the additional resources available.

Uncovering Business Opportunities

The challenge

Our process

The outcome

A local TV station was seeking to renew and grow advertising revenue from a children's dentistry practice.

In the first year of advertising with the stations, RAM provided a brand lift study which reflected their brand awareness had increased by25%; the second year increased an additional 11% to a total of 39%, reaffirming to the client they achieved their ROI and their campaignwas a huge success. Throughout the campaign, RAM provided commercial testing on Broadcast TV as well as native articles to helpdetermine what messaging most resonates with their target audience.

After realizing the tremendous value that the station could deliver, the client signed a $200k Annual whichincluded a sponsorship and a digital buy.  The client also initiated a partnership with a orthodontics practice as the RAM data showed that was important to consideration when selecting a children's dentist.

The challenge

A local TV station was seeking to renew and grow advertising revenue from a children's dentistry practice.

Our process

In the first year of advertising with the stations, RAM provided a brand lift study which reflected their brand awareness had increased by25%; the second year increased an additional 11% to a total of 39%, reaffirming to the client they achieved their ROI and their campaignwas a huge success. Throughout the campaign, RAM provided commercial testing on Broadcast TV as well as native articles to helpdetermine what messaging most resonates with their target audience.

The outcome

After realizing the tremendous value that the station could deliver, the client signed a $200k Annual whichincluded a sponsorship and a digital buy.  The client also initiated a partnership with a orthodontics practice as the RAM data showed that was important to consideration when selecting a children's dentist.

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Through customized research, we help you develop a clearer picture of your audience in local, national, or global markets. With deeper knowledge of how your audience consumes media, how your brand fits into the competitive market, or how your customers make purchase decisions, you can make informed and confident decisions that lead to results.

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