Brand Tracking
Knowing where your brand stands in the competitive marketplace is key to driving growth in any organization. Our brand tracking solutions allow you to understand your brand today, as well as changes over time.
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Winning brands stand out
Winning brands stand out – they are meaningful, relevant, and versatile. Our expert team and curated insights help you and your advertisers benchmark your brands against competitors in the market and identify areas of opportunity.
We measure the key metrics on your customers’ journey, evaluate brand equity and identify attributes for your brand and competition. By analyzing your brand in context and over time, we help you define how to differentiate.
RAM Brand Map Solution
RAM’s Brand Map Solution is a visual display of data that shows your customers, or potential customers, how their target perceives their brand relative to their competition.
Brand maps provide information, which can be used to:
Identify the perceptions of your individual brand- Identify the closest competitor
- Identify the biggest differentiating factor
- Identify the extent of negative, as well as positive associations
- Understand how individual brands compare to the competition
Interviews Conducted
Campaigns Measured
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Brands Analyzed
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Localized Knowledge
Nothing drives business growth like capitalizing on your customers’ unmet needs. With RAM Market Insights, you can discover the highest priorities of local consumers, the size of their market, their average spending power, and the intel you need to meet and exceed their expectations. Here are some practical ways those insights can help you reach business goals:
Growth Opportunities
RAM’s market-leading research gives you the power to answer critical questions that unlock your business growth. Which markets are worth prioritizing? What products or advertisements will resonate in that market? How does your offering compare to competitors? With a clearer picture of your target markets, you can strategically focus your marketing, sales, and product development to optimize customer experiences and build loyalty that lasts. You can identify and act on growth opportunities with confidence.
Customize Your Research
One size does not fit all when it comes to consumer marketing research. When you work with RAM, we make it our first priority to understand your unique business. We get up to speed quickly on your existing systems and technology and develop curated research that prioritizes the insights that matter most to you. While many research companies scrounge up the same cut-and-paste data that they might give your competitors, RAM takes pride in tailor-fit solutions without sacrificing on cost or speed.
Understand Your Competitors
Every business is looking for ways to beat their competitors and earn their customers’ loyalty. Adjusting prices, adding features, and enhancing the customer experience are common tactics. Testing out these changes with our panels can give you valuable knowledge, but we also specialize in an under-utilized tactic: brand tracking and measurement. By learning what customers in your local, regional, or global market like and dislike about your brand vs your competitors, you can focus on leveraging your strengths and shoring up your weaknesses in the race for customer loyalty. Brand tracking provides powerful, actionable insights for your business. And no one does it better than RAM.
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Start your insights journey today, by booking a 30-minute discovery call. Learn how we can partner together to provide your business with the insights you need.
Start learning todayFrequently asked questions
What metrics do you use for brand tracking?
Several brand descriptors or attributes can be used and are customizable to the industry and market. Often, we think of purchase funnel metrics like Awareness, Familiarity, Consideration and Action.
How frequently should I conduct a brand tracking study?
We recommend tracking at least once per year, and often conduct brand lift studies before and after significant campaigns.
How can brand tracking impact my business?
Localized, Industry-specific brand maps make excellent sales tools for media sales representatives. Showing local businesses where their brand sits vs. competitors demonstrates the need for effective, targeting advertising.
Your MVP: Most Valuable Partner
RAM supports your entire organization, acting as an extension of your team to provide start-to-finish support, engaging presentations and valuable recommendations. Whether we help you with a one-time project or have a partnership that lasts for years, RAM takes pride in tailoring solutions to meet the needs of your business.
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